5 Key Takeaways

• 1

  Bausch + Lomb launched the "Eyes Tell the Story" campaign to address misconceptions about dry eye disease (DED).

• 2

  The campaign is supported by the 2025 State of Dry Eye survey, revealing 78% of respondents desire more education on dry eye.

• 3

  Key findings show 40% of participants delayed visiting an eye care professional for over six months despite symptoms.

• 4

  The campaign features portraits by artist Kayte Demont, highlighting real-life experiences of individuals living with DED.

• 5

  Dr. Yehia Hashad emphasized the importance of seeking relief early, as management often requires long-term commitment.