Clinical Scorecard: Bausch + Lomb Launches “Eyes Tell the Story” Campaign to Spotlight Real Dry Eye Experiences
At a Glance
| Category | Detail |
|---|---|
| Condition | Dry Eye Disease (DED) |
| Key Mechanisms | Inflammation, environmental factors, age, medications, screen exposure, systemic conditions |
| Target Population | Adults with frequent eye dryness or a professional diagnosis of DED |
| Care Setting | Ophthalmology and optometry practices |
Key Highlights
- 78% of respondents desire more education on dry eye
- 62% are unsure if dry eye resolves on its own
- 40% waited 6 months or longer to seek care
- 88% of prescription users wish they had started treatment sooner
- 71% prioritize consistent, long-term relief
Guideline-Based Recommendations
Diagnosis
- Encourage patients to recognize persistent eye symptoms as potential DED
- Promote early conversations with eye care professionals
Management
- Utilize over-the-counter drops, nutritional supplements, or prescription treatments
- Individualize care based on patient needs
Monitoring & Follow-up
- Assess symptom relief and treatment effectiveness regularly
- Adjust management strategies as necessary
Risks
- Delayed treatment may lead to worsening symptoms
- Misconceptions about DED can hinder timely care
Patient & Prescribing Data
732 US adults with DED symptoms or diagnosis
347 used OTC treatments; 385 used prescription medications
Clinical Best Practices
- Educate patients on the chronic nature of DED
- Encourage proactive management and regular follow-ups
- Utilize patient stories to enhance understanding and empathy
References
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