Clinical Report: Bausch + Lomb Launches “Eyes Tell the Story” Campaign
Overview
Bausch + Lomb's new campaign aims to raise awareness about dry eye disease (DED) through personal stories and consumer data. The initiative highlights misconceptions about DED and encourages earlier diagnosis and treatment among patients.
Background
Dry eye disease is a common condition that can significantly impact quality of life. Despite its prevalence, many patients lack understanding of the disease, leading to delays in seeking care. The 'Eyes Tell the Story' campaign seeks to address these gaps by providing education and promoting conversations between patients and eye care professionals.
Data Highlights
| Finding | Percentage |
|---|---|
| Wish for more education/resources | 78% |
| Believe dry eye resolves on its own | 62% |
| Thought dry eye was temporary | 43% |
| Uncertainty about long-term care | 42% |
| Waited 6 months or longer to seek care | 40% |
| Wish they had started treatment sooner | 88% |
Key Findings
- 78% of respondents desire more education about dry eye.
- 62% are unsure if dry eye can resolve on its own.
- 40% waited 6 months or longer before consulting an eye care professional.
- 88% of those using prescription treatments wish they had started sooner.
- 71% rated consistent, long-term relief as a top priority.
Clinical Implications
Healthcare professionals should prioritize educating patients about dry eye disease and its management options. Early diagnosis and treatment can significantly improve patient outcomes and satisfaction.
Conclusion
The 'Eyes Tell the Story' campaign serves as a vital resource for increasing awareness and understanding of dry eye disease, ultimately aiming to enhance patient care and outcomes.
References
- Bausch + Lomb, Ophthalmology Management, 2025 -- Bausch + Lomb Launches “Eyes Tell the Story” Campaign to Spotlight Real Dry Eye Experiences
- Bausch + Lomb, Eyecare Business, 2024 -- Bausch + Lomb Survey Reveals Insights into People Living with Dry Eye
- Bausch + Lomb, Ophthalmology Management, 2024 -- Bausch + Lomb Launches Nutritional Supplement for Dry Eyes
- TFOS DEWS III, ScienceDirect, 2025 -- Diagnostic Methodology
- Contact Lens Spectrum — NEWS SPECTRUM
- TFOS DEWS III: Diagnostic Methodology - ScienceDirect
- Dry Eye Disease Management Via Technological Methods: A Systematic Review and Network Meta-analysis | Ophthalmology and Therapy | Springer Nature Link
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